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Punal

Digital Authority

Google Business Profile & Local Search

Profile strategy, local visibility, review systems and map-pack performance.

Being found and trusted at the moment someone searches near you.

What this includes

  • Profile structure, categories and service areas
  • Project photo and update cadence
  • Review generation process built into handover
  • Review response standards and escalation
  • Q&A seeding with real buyer questions
  • Local ranking and call/direction tracking

Why it matters in this industry

For builders and contractors, the map pack often produces higher-intent enquiries than the website itself. It is also the cheapest credibility asset available and the most commonly neglected.

How the work runs

01

Baseline

Current visibility, category accuracy, review recency and competitor comparison.

02

Complete

Every field, category, service and attribute filled with accurate information.

03

Operate

A monthly rhythm of project posts, photos and Q&A maintenance.

04

Review

A repeatable request process after each handover, with responses to every review.

FAQ

About digital authority

We have no reviews. Where do we start?
With the last twelve months of completed clients, asked individually and specifically. Generic bulk requests get ignored; a specific request referencing their project does not.

Discuss digital authority for your business.

A growth strategy session is a structured conversation about your positioning, your enquiry flow and the constraint that is actually limiting growth. If we are not the right fit, we will say so.